Switching erodes impact of doubling alcopops price in Germany

Müller S., Piontek D., Pabst A. et al. ‘Changes in alcohol consumption and beverage preference among adolescents after the introduction of the alcopops tax in Germany’. Addiction: 2010, 105, p. 1205–1213.

Concern that sweetened alcoholic drinks (‘alcopops’) seduced adolescents to start drinking more and sooner led Germany to impose a tax rise nearly doubling their price. It dented their consumption among teenage drinkers, but switching to spirits and other products eroded the overall drop in alcohol consumption.