Exploring the way young people respond to alcohol references in Internet media, the prevalence and nature of alcohol content and the relationship to their consumption and attitudes to alcohol.
The price of alcohol is “obscenely low” and heavy drinkers are being subsidised by ordinary shoppers in supermarkets, according to medical experts. Speaking at the British Science Festival in Bradford on Tuesday, they called for more government action on the rising consumption of alcohol and its negative health consequences. “A gram of cocaine in Yorkshire [...]
“They’ll Drink Bucket Loads of the Stuff” An Analysis of Internal Alcohol Industry Advertising Documents
As part of its 2009 investigation into the conduct of the UK alcohol industry, the House of Commons Health Select Committee obtained access to internal marketing documents from both producers and their advertising agencies.These reveal major shortcomings in the current self regulatory codes covering alcohol advertising. Specifically, the codes do not, as they are supposed to, protect young people from alcohol advertising; prevent the promotion of drunkenness and excess; or the linking of alcohol with social and sexual success. Nor do they even attempt to address sponsorship, and the documents show this is being systematically used to undermine rules prohibiting the linking of alcohol with youth culture and sporting prowess. Finally, the codes are extremely weak in their treatment of new media which are rapidly become the biggest channel for alcohol promotion.
In order to gauge to what extent children are being exposed to alcohol advertising, Alcohol Concern decided to investigate the scheduling of alcohol adverts, and in particular to see the extent to which they appear on television before and after the 9pm watershed.
Although more young people are starting to drink later, by the time they reach their mid teens, around one in two consume alcohol at least occasionally. Furthermore, growing numbers of teenage drinkers periodically drink to excess to the point of drunkenness.
The effect of alcohol advertising and marketing on drinking behaviour in young people: systematic review of published longitudinal studies
Investigating the role that alcohol marketing and advertising plays in the drinking practices adopted by young people is an important question and a matter of much debate.