Know Your Limits: Labelling Interventions to Reduce Alcohol Consumption

Small Grant

The overall purpose of this research is to address the European Parliament’s call for ‘clear, concise and effective information on the effects of alcohol consumption and its health risks’. In 2011, the alcohol industry pledged to place clear labelling on at least 80% of products. However a recent report has found that the industry has fallen short of this target both in terms of the extent and quality of this voluntary labelling (Institute of Alcohol Studies, 2015). Statutory regulation may be the only feasible method of ensuring alcohol labelling is clear and consistent across all producers.

An on-product self-affirmation intervention to promote alcohol consumption within government recommended guidelines: A pilot study

Small Grant

This study indicates that a short self-affirmation message on an alcohol label could reduce alcohol consumption for harmful and hazardous drinkers