Over the last decade the ‘problem’ of alcohol has been increasingly brought to the forefront of public policy agendas. Since 1997, the Labour Government has introduced an unprecedented number of laws, regulations, guidance documents and policy statements on alcohol. Foremost amongst these have been the Licensing Act 2003 and its accompanying guidance, the Alcohol Harm Reduction Strategy for England (2004), and Safe. Sensible. Social: The Next Steps in the National Alcohol Strategy (2007).