Exploring the way young people respond to alcohol references in Internet media, the prevalence and nature of alcohol content and the relationship to their consumption and attitudes to alcohol.
Ministers charged with delivering the Olympic Games have vowed to protect young people from binge drinking. Department for Culture, Media and Sport (DCMS) officials reaffirmed their commitment to ensuring alcoholic drinks are not targeted at young people. The pledge came after calls from doctors to introduce new curbs on alcohol advertising. In an open letter [...]
Global alcohol retailer Diageo has announced that it is stepping up its multimillion dollar partnership with Facebook, leading to fears of booze adverts reaching young audiences. Diageo said that its current deal with Facebook has seen US sales of Smirnoff, Captain Morgan, Baileys, Crown Royal and Jose Cuervo Margaritas jump by 20 per cent, while [...]
Drinks giant’s marketing tie-up on advertising pages raises concerns about health impact on teenagers Facebook’s advertising tie-up with drinks giant Diageo has fueled fears of under-age drinking. Photograph: Action Press / Rex Features A multimillion-dollar deal agreed between Facebook and drinks company Diageo will fuel the under-age drinking epidemic by exposing increasing numbers of young [...]
“They’ll Drink Bucket Loads of the Stuff” An Analysis of Internal Alcohol Industry Advertising Documents
As part of its 2009 investigation into the conduct of the UK alcohol industry, the House of Commons Health Select Committee obtained access to internal marketing documents from both producers and their advertising agencies.These reveal major shortcomings in the current self regulatory codes covering alcohol advertising. Specifically, the codes do not, as they are supposed to, protect young people from alcohol advertising; prevent the promotion of drunkenness and excess; or the linking of alcohol with social and sexual success. Nor do they even attempt to address sponsorship, and the documents show this is being systematically used to undermine rules prohibiting the linking of alcohol with youth culture and sporting prowess. Finally, the codes are extremely weak in their treatment of new media which are rapidly become the biggest channel for alcohol promotion.
In order to gauge to what extent children are being exposed to alcohol advertising, Alcohol Concern decided to investigate the scheduling of alcohol adverts, and in particular to see the extent to which they appear on television before and after the 9pm watershed.
Although more young people are starting to drink later, by the time they reach their mid teens, around one in two consume alcohol at least occasionally. Furthermore, growing numbers of teenage drinkers periodically drink to excess to the point of drunkenness.
The effect of alcohol advertising and marketing on drinking behaviour in young people: systematic review of published longitudinal studies
Investigating the role that alcohol marketing and advertising plays in the drinking practices adopted by young people is an important question and a matter of much debate.
The Normalisation of Binge Drinking? An Historical and Cross Cultural Investigation with Implications for Action
A matter of current social, media and political concern, rarely out of the headlines and a focus of policy activity. This study examines why binge drinking is sometimes portrayed as a recent phenomenon when it has a history and concern about it is not new.
Although alcohol-related disorder in public space is a long-standing problem throughout the UK, in recent years this issue has become much more policy relevant. Whether or not current concerns about the ‘binge drinking’ phenomenon are fully justified, there is no doubt that alcohol-related problems in the night-time economy are widespread, bringing many negative consequences not only for those directly involved, but also for the taxpayer, the licence trade industry, the industry’s employees, the law-abiding patrons of licensed premises, the emergency services and the public at large.