Exploring the way young people respond to alcohol references in Internet media, the prevalence and nature of alcohol content and the relationship to their consumption and attitudes to alcohol.
Pledge over drink advertising aimed at young – The Independent
December 6, 2011 By Leave a Comment
Ministers charged with delivering the Olympic Games have vowed to protect young people from binge drinking. Department for Culture, Media and Sport (DCMS) officials reaffirmed their commitment to ensuring alcoholic drinks are not targeted at young people. The pledge came after calls from doctors to introduce new curbs on alcohol advertising. In an open letter [...]
Booze giant’s Facebook tie-up sparks ad concerns • The Register
September 23, 2011 By Leave a Comment
Global alcohol retailer Diageo has announced that it is stepping up its multimillion dollar partnership with Facebook, leading to fears of booze adverts reaching young audiences. Diageo said that its current deal with Facebook has seen US sales of Smirnoff, Captain Morgan, Baileys, Crown Royal and Jose Cuervo Margaritas jump by 20 per cent, while [...]
Facebook deal with Diageo fuels under-age drinking fears | Technology | The Guardian
September 22, 2011 By Leave a Comment
Drinks giant’s marketing tie-up on advertising pages raises concerns about health impact on teenagers Facebook’s advertising tie-up with drinks giant Diageo has fueled fears of under-age drinking. Photograph: Action Press / Rex Features A multimillion-dollar deal agreed between Facebook and drinks company Diageo will fuel the under-age drinking epidemic by exposing increasing numbers of young [...]
“They’ll Drink Bucket Loads of the Stuff” An Analysis of Internal Alcohol Industry Advertising Documents
April 2, 2010 By Leave a Comment
As part of its 2009 investigation into the conduct of the UK alcohol industry, the House of Commons Health Select Committee obtained access to internal marketing documents from both producers and their advertising agencies.These reveal major shortcomings in the current self regulatory codes covering alcohol advertising. Specifically, the codes do not, as they are supposed to, protect young people from alcohol advertising; prevent the promotion of drunkenness and excess; or the linking of alcohol with social and sexual success. Nor do they even attempt to address sponsorship, and the documents show this is being systematically used to undermine rules prohibiting the linking of alcohol with youth culture and sporting prowess. Finally, the codes are extremely weak in their treatment of new media which are rapidly become the biggest channel for alcohol promotion.
Not In Front Of The Children – Child Protection And Advertising
March 12, 2008 By Leave a Comment
In order to gauge to what extent children are being exposed to alcohol advertising, Alcohol Concern decided to investigate the scheduling of alcohol adverts, and in particular to see the extent to which they appear on television before and after the 9pm watershed.
The Representation and Reception of Meaning in Alcohol Advertising and Young People’s Drinking
February 12, 2008 By Leave a Comment
Although more young people are starting to drink later, by the time they reach their mid teens, around one in two consume alcohol at least occasionally. Furthermore, growing numbers of teenage drinkers periodically drink to excess to the point of drunkenness.
The effect of alcohol advertising and marketing on drinking behaviour in young people: systematic review of published longitudinal studies
November 12, 2007 By Leave a Comment
Investigating the role that alcohol marketing and advertising plays in the drinking practices adopted by young people is an important question and a matter of much debate.
The Normalisation of Binge Drinking? An Historical and Cross Cultural Investigation with Implications for Action
July 21, 2007 By Leave a Comment
A matter of current social, media and political concern, rarely out of the headlines and a focus of policy activity. This study examines why binge drinking is sometimes portrayed as a recent phenomenon when it has a history and concern about it is not new.
Relationships between late night drinks marketing and alcohol related disorder
April 6, 2007 By Leave a Comment
Although alcohol-related disorder in public space is a long-standing problem throughout the UK, in recent years this issue has become much more policy relevant. Whether or not current concerns about the ‘binge drinking’ phenomenon are fully justified, there is no doubt that alcohol-related problems in the night-time economy are widespread, bringing many negative consequences not only for those directly involved, but also for the taxpayer, the licence trade industry, the industry’s employees, the law-abiding patrons of licensed premises, the emergency services and the public at large.
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