This report presents the findings of a twelve month study conducted by the Applied Criminology Centre, University of Huddersfield. A pilot project sought to generate intelligence for managing areas with licensed premises by building an evidence base on alcohol supply points (ASPs).
“They’ll Drink Bucket Loads of the Stuff” An Analysis of Internal Alcohol Industry Advertising Documents
As part of its 2009 investigation into the conduct of the UK alcohol industry, the House of Commons Health Select Committee obtained access to internal marketing documents from both producers and their advertising agencies.These reveal major shortcomings in the current self regulatory codes covering alcohol advertising. Specifically, the codes do not, as they are supposed to, protect young people from alcohol advertising; prevent the promotion of drunkenness and excess; or the linking of alcohol with social and sexual success. Nor do they even attempt to address sponsorship, and the documents show this is being systematically used to undermine rules prohibiting the linking of alcohol with youth culture and sporting prowess. Finally, the codes are extremely weak in their treatment of new media which are rapidly become the biggest channel for alcohol promotion.
This study used a variety of methods to investigate the availability of alcohol to under-age drinkers. They asked British adolescents how easy they found it to purchase alcohol from different types of outlet as well as the extent to which sales are actually made to under-age customers. A test-purchasing study was then carried out. They also assessed the attitudes of alcohol vendors to under-age sales, vendors’ ability to judge the ages of their under-age customers, and the effectiveness of a police intervention intended to reduce under-age alcohol purchases